Melbourne Wholesale Fruit and Veg Market Report – July 29, 2025
Here’s your weekly wrap on Melbourne’s wholesale fruit and veg scene — what’s in season, what’s moving, and what’s costing more than it should.
From restaurants to childcare centres — if you’re in charge of fresh produce, we’ve got your back this week.
✅ What’s Looking Good
Dazzle & Pink Lady Apples: Excellent value and bursting with flavour. Our pick for Red Value Apple this week.
Pears: Prices remain firm. There are 2nds available, but they’re heavily marked.
Strawberries: Holding steady with solid supply from WA and Queensland.
Mandarins: Still tasting fantastic. Locally grown seedless varieties are ideal for childcare and aged care. Prices are starting to firm slightly.
Stone Fruit (USA): Small quantities coming into market but they’re premium-priced at around $18/kg.
Honeydew: Slightly better availability than Rockmelon, with QLD supply trickling in.
Yellow Melon: A handy alternative to Honeydew and Rockmelon at the moment.
Tomatoes: Excellent quality Cherry Medley and Cherry Truss on the Vine in 5kg boxes.
Capsicums (Red & Green): Great supply and consistent quality coming in from WA and QLD.
Avocados: Top-shelf quality and great value from WA growers.
Herbs – Micro & Edible Flowers: While market supply is tight, our mates at Yarra Valley Herbs are keeping us well stocked.
Lemons: Great quality and well-priced. Some good 2nds available too.
Mushrooms: Still good supply and low pricing — get amongst it.
Asparagus: Local produce is just beginning to appear. Small quantities, but looking promising.
Broccoli & Broccolini: Local Werribee South produce is finally affordable after months of premium prices.
Oranges: Plenty of supply and great eating. Pricing still reasonable.
Eggs: Relief at last! Supply’s up and pricing is down, thanks to our Victorian producers like Golden Yolk (Bendigo) and Aginbrook (Devon Meadows). Great news for cafés and hospitality.
🔻What’s in short supply
Rockmelon: Still tight, though QLD supply is improving. Expect inconsistent sizing across deliveries.
Grapes: Local red grapes are on their last legs. USA fruit just landed — good quality but expensive.
Cucumbers: All varieties are in shorter supply, driving prices up. Quality holding for now.
Potatoes (Chipping): Limited availability from Hawks Farms. Stock up where you can — Supply issues could last for a couple of monthd.
Squash: Basically a no-show this week.
Wild Rocket: Decent volume, but frost damage is causing a few yellow leaves. Still fresh and crisp overall.
Basil: Supply out of QLD has tightened. We’ve secured supply, but it’s coming at a premium.
Eggplant: Prices are up due to supply dips.
Limes: Supply remains tight and pricing is climbing. Might be time to get creative with substitutions.
Looking for a wholesale fruit and veg supplier that keeps you in the loop and stocked with what’s best each week? Get in touch — or explore our seasonal produce guide to plan ahead.
